Iberostar’s Wave of Change movement is a pioneering strategy working within, and beyond, its hotels to drive a more responsible model of tourism. The hotel chain focuses on nurturing employees, empowering local communities, and preserving destinations and nature. Focus areas include:

• Creating Opportunity: Aiming to build an inclusive workplace that fosters a sense of belonging. By prioritizing employee development and wellbeing, the company is working to empower their people to thrive.
• Locally Committed: Committed to people and nature, promoting experiences that connect guests with the destination, whilst contributing to socio-economic development.
• Ocean Love: Caring for the natural surroundings and coastlines of its hotels, working to keep oceans healthy with projects including the protection of coral reefs, mangroves and seagrasses.
• Deliciously Responsible: Sourcing seafood from sustainable fisheries, engaging responsibly with fishing communities, whilst encouraging guests to discover new flavors.
• Treading Lightly: Enabling guests to travel with a more conscious footprint, by reducing emissions and using renewable sources of energy.
• Going circular: Committed to creating a hotel experience in harmony with nature by preserving natural resources, extending the life of materials and minimizing waste.
• Responsible growth: Committed to a responsible tourism model that ensures a positive future and leaves a lasting legacy as a family business.

Iberostar’s vision is to balance profitable growth, environmental stewardship, and social impact, fostering a more resilient future, inspiring collaboration and positive change with its partners and across the tourism sector.