This accolade affirms Classic’s commitment to delivering travel advisors best-in-class luxury products, white glove service, modern tools, and a community with a shared passion for global travel.
As Seen In:
- TravelAge West by Northstar: Classic Vacations Named Virtuoso’s Top U.S. Tour Producer Again
- Travel and Tour World: Classic Vacations Secures Virtuoso’s Top U.S. Tour Partner Honor Again, Transforming Luxury Travel Experiences
- Travel and Tour World: Classic Vacations Celebrates Second Consecutive Year as Virtuoso’s Top U.S. Tour Partner, Highlighting Excellence in Luxury and Experiential Travel
Classic Vacations®, a premier global luxury travel company, is proud to announce that it has been named Virtuoso’s top-producing tour partner in the U.S. for the 2nd consecutive year. This prestigious accolade underscores the strong partnership between Classic Vacations and Virtuoso, especially as the demand for authentic, experiential luxury travel continues to rise and Classic offers advisors increased on-the-go flexibility.
“We are honored to receive this recognition from Virtuoso,” said Melissa Krueger, CEO of Classic Vacations. “Empowering travel advisors with the tools, resources, and service they need to thrive remains our mission, and this prestigious award reflects the dedication of our team, and the trust Virtuoso places in us as a long-standing preferred partner.”
Virtuoso, the leading global network of travel agencies specializing in luxury and experiential travel, collaborates with a select portfolio of the world’s most distinguished travel brands. Classic Vacations, with a rich history since 1978, continues to lead the industry by offering more than 1,300 preferred accommodations, hundreds of thousands of affiliate properties, a portfolio of over 25,000 experiential tours and activities, a robust groups business, transfers, travel insurance, car rental, and air, all delivered with unparalleled service to its advisors and clients.
“Congratulations to Classic Vacations on this well-deserved honor,” said Matthew D. Upchurch, Chairman and CEO of Virtuoso. “Classic has been our top tour producer with a very large base. Growing their business by double-digit numbers on such a large base is quite remarkable and a testament to the innovations and changes that Classic has implemented in one short year. Obviously, these have resonated with our network, and we thank Classic for their continued innovation and partnership.”
Recent trends highlight how travelers are increasingly seeking comprehensive, experiential journeys and novel experiences to complement their hotel stays. In response, Classic remains focused on delivering and supporting what advisors need to serve their clients effectively anywhere in the world, and ultimately providing trust and peace of mind before, during and after the trip. “We are witnessing a shift in consumer behavior, with more individuals turning to travel advisors to craft their itineraries, especially in the luxury sector,” added Krueger. “Our partnership with Virtuoso underscores Classic’s dedication to continually enriching and expanding our travel products, advisor tools, and overall booking experience.”
Virtuoso Awards
2024-2025 Top Producing Tour Partner,
United States
2017 Destinations and Experiences,
Partner of the Year
2008, 2010-2015 Best FIT /
Custom Tour Operator
Travel Weekly Magellan Awards
2024 Gold Winner in Four Categories:
Tour Operators – Overall
Tour Operators – Loyalty Program
Tour Operators – Destination Expansions
Tour Operators – Technology Solutions
2023 Gold Winner Travel Agent Only Website
2021 Gold Winner Best Tour Operator Overall Virtual Experiences/Events
Travel Age West WAVE Awards
2022-2024 Best FIT Tour Operator, Europe
