Travel Weekly featured Classic Vacations® CEO Melissa Krueger in a look at how the 2026 FIFA World Cup is driving interest in destinations that captured fans’ attention. Krueger described the tournament as one of the world’s largest destination marketing opportunities and noted that travelers are responding to the cultures and human-interest stories highlighted by teams and supporters.

The feature also points to an opportunity for travel advisors to use their destination knowledge and firsthand experience as travelers become curious about countries newly in the spotlight.

Read the full article on Travel Weekly.