Travelers are rethinking when to experience Europe, trading peak-summer crowds for milder days, a more relaxed pace, and memorable seasonal experiences that continue well into the festive season.
Europe’s traditional shoulder season is becoming a season of its own. Virtuoso reports that fall 2026 bookings are up 59% and sales are up 69%, reflecting a broader shift in when travelers are choosing to experience Europe.*
And the appeal changes with the season. September in Greece or southern Spain can still feel like summer, while wine regions across Italy, France, and Portugal move into harvest season. As fall progresses, cities such as Vienna, Prague, and Budapest begin their transition into Europe’s festive season.
From warmer Mediterranean stays to cultural cities, harvest experiences, and Christmas markets, Europe offers something different with every turn of the season.
*Source: Virtuoso Travel Week 2026 travel trends, as reported by Luxury Travel Magazine.
Extend the summer season with warmer days, coastal escapes, outdoor dining, and sightseeing.
Experience wine country at its most seasonal, with harvest traditions, local cuisine, and countryside stays.
Enjoy museums, historic sites, gastronomy, and city stays with a little more breathing room.
Discover lesser-traveled regions through food, wine, culture, and immersive experiences.
As fall turns to winter, Christmas markets, seasonal events, shopping, and atmospheric city stays take center stage.
For clients seeking Europe at its most exceptional, European Riches Select brings together standout 5-star hotels known for extraordinary service, iconic settings, and elevated experiences. Explore preferred properties, valuable amenities, and advisor resources to help you plan unforgettable European stays.
Turn inspiration into bookings with customizable, client-ready tools created to help you promote European Riches Select across your own marketing channels.
From celebrated cities to sought-after coastlines, European Riches brings together exceptional hotels and experiences across Europe. Explore preferred properties, added-value amenities, and inspiration to help you match each client with a stay worth traveling for.
Share Europe with your clients using customizable flyers, social content, and a client-facing collection created to make your marketing easier.
Europe takes on a different kind of magic as the festive season begins. Think sparkling city streets, Christmas markets, seasonal dining, cultural traditions, and memorable celebrations at exceptional hotels across the continent.
Explore festive availability and preferred partners to give your clients even more reasons to experience Europe this season.
Send clients beyond Europe’s most familiar stops. Lesser-traveled cities, coastal hideaways, historic towns, and unexpected landscapes offer a fresh perspective, often with fewer crowds and more room to experience the character of each place.
Explore distinctive European stays and destinations for clients ready to take the road a little less traveled.
Up to 40% Off
4 nights from $2,819 per person
Book now to 02/28/26 for travel from 04/01/26 to 06/30/26
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4 nights from $3,289 per person
Book now to 02/20/26 for travel from 04/01/26 to 05/31/26 and 11/01/26 to 11/30/26*
*Blackout dates 11/21//26 to 11/28/26
$200 in Added Value
4 nights from $949 per person
Book now to 02/28/26 for travel from 04/01/26 to 06/30/26
Blackout dates 04/03/26 to 04/05/26
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