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Welcome to the eighth edition of our bi-monthly product update.
This issue shines a spotlight on Italy, featuring the timeless charm of Umbria and the breathtaking beauty of the Dolomites—two destinations ideal for immersive, authentic itineraries. We also share the latest news from the market, along with new European hotel additions recently welcomed into the Classic Vacations preferred portfolio to support your tailored travel planning.
Umbria, Italy’s quietly luxurious “Green Heart,” is a region of rolling hills, medieval hill towns, and deeply rooted culinary traditions. Often overlooked in favor of its famous neighbor Tuscany, Umbria offers a slower rhythm and fewer crowds, delivering a beautifully authentic version of classic Italy. With its serene countryside landscapes and timeless villages, Umbria is ideal for travelers seeking intimacy, depth, and understated elegance. Perfect for both first-time visitors and seasoned Italy lovers, the region pairs seamlessly with major gateway cities such as Rome and Florence while providing a more restorative, crowd-light experience.
Umbria stands out for:
Hill Towns & Culture
Food & Wine
Nature & Wellness
Ideal For: Couples, food & wine travelers, repeat Italy clients, and anyone who loves Tuscany’s beauty but wants a more authentic pace.
A refined, historic hotel overlooking Perugia’s old town, Sina Brufani is an excellent base for exploring central Umbria. Its central location makes it easy to walk the city or head out on day trips to Assisi, Spello, and Montefalco.
Best for: culture-focused itineraries, first-time Umbria stays, short regional hubs.
Rooms: 64 (30 Suites)
Set in the countryside near Perugia, Borgobrufa Spa Resort is an adults-only property offering a peaceful, wellness-forward experience with panoramic views. Ideal for slowing down, recharging, and balancing sightseeing with relaxation.
Best for: wellness escapes, honeymoons, “rest & explore” itineraries.
Rooms: 49 (22 Suites)
Located in Norcia, the gastronomic capital of Umbria, Palazzo Seneca is perfect for travelers drawn to authentic culinary experiences and character-rich boutique hotels.
Best for: food & wine travelers, experiential stays, Norcia and Valnerina exploration.
Rooms: 24 (5 Suites)
Classic Add-On
Best pitch: “Add a restorative countryside chapter after Rome.”
Tuscany Alternative
Best pitch: All the scenery, fewer crowds more intimate, more authentic.”
Grand Italy with a ‘Pause’
Best pitch: “Umbria becomes the perfect pause between iconic cities.”
Standalone Itinerary
Best pitch: Perfect for repeat Italy clients who want something new.
A UNESCO World Heritage Site, the Dolomites are one of Europe’s most spectacular mountain regions. Dramatic peaks, pristine alpine villages, and world-class hospitality make this area ideal for travelers who want Italy’s natural beauty paired with wellness, outdoor experiences, and refined comfort.
The Dolomites appeal strongly to clients who have already experienced Italy’s cities and are ready for something immersive, scenic, and restorative—without sacrificing luxury.
Equally appealing in summer and winter, the Dolomites deliver year-round experiences, from hiking and e-biking through alpine meadows to spa retreats, scenic drives, and world-class skiing.
The Dolomites stand out for:
Nature & Outdoor Experiences
Wellness & Slow Alpine Living
Culture & Gastronomy
Ideal for: couples, wellness travelers, soft-adventure clients, multi-generational trips, and repeat Italy travelers seeking something different.
Como Alpina Dolomites – Alpe di Siusi
Contemporary alpine luxury in an iconic setting
Set on the breathtaking Alpe di Siusi plateau, COMO Alpina Dolomites combines sleek contemporary design with panoramic mountain views and a strong wellness focus. It is an ideal base for both summer and winter stays, offering easy access to hiking trails, scenic landscapes, and refined spa experiences.
Best for: wellness-focused stays, design-conscious travelers, summer hiking and winter ski experiences
Rooms: 60 (13 Suites)
(Currently available in the Classic Vacations preferred portfolio)
(From Iconic Canals to Alpine Serenity)
Best pitch: Balance iconic city experiences with restorative mountain scenery.
(Italian Style Meets Alpine Nature)
Best pitch: Ideal for luxury-focused clients who want variety.
(Classic Icons with a Nature-Driven Finale)
Best pitch: Finish a classic Italy journey with fresh air and unforgettable landscapes.
(Slow Luxury in the Italian Alps)
Mix of guided hiking, spa time, scenic drives, and gourmet dining
Best pitch: wellness retreats, anniversary trips, and repeat Italy travelers.
Italian cuisine has been officially recognized as a UNESCO Intangible Cultural Heritage of Humanity, honoring the artistry, traditions, and cultural rituals behind one of the world’s most refined culinary legacies. Beyond iconic flavors, this recognition celebrates the elegance of regional recipes, the mastery of craftsmanship, and the importance of shared moments around the table.
Rooted in authenticity and passed down through generations, Italian cuisine embodies a lifestyle where quality ingredients, tradition, and conviviality come together seamlessly. For discerning travelers, this distinction further elevates Italy as an unparalleled destination for immersive, sophisticated culinary experiences.
Starting February 1, 2026, access to the Fontana di Trevi will be regulated through a mandatory ticketing system, with advance booking required to enter the immediate fountain area. Access will be available daily from 9:00 AM to 10:00 PM, allowing visitors to enjoy a more orderly and enhanced experience while preserving one of Rome’s most iconic landmarks.
Tickets, priced at €2.00, may be purchased:
Italy’s air connectivity from the United States continues to expand for the 2026 travel season, with new nonstop routes enhancing access to Italy’s most desirable regions:
These expanded nonstop options create new opportunities for seamless, bespoke Italian itineraries across Italy’s cities, coastlines, and cultural regions.
Stay tuned for next issue’s updates, and don’t hesitate to reach out if you have any questions. Let’s keep the momentum going!
Thank you,
Managing Director, Product Development
Athens, Greece
Sr. Product Development Manager
Athens, Greece
Product Development Manager
Rome, Italy
Product Development Manager
Florence, Italy
Associate
Product Development
Athens, Greece
Associate
Product Development
United States
