Welcome to the seventh edition of our bi-monthly product update.
This issue highlights Switzerland, showcasing its stunning Alpine landscapes, pristine lakes, and exceptional winter experiences. We are also spotlighting the upcoming Winter Olympics in Italy, a perfect opportunity to inspire memorable winter itineraries for your clients. Plus, discover key industry updates and new European hotel additions to support your tailored travel planning.
Switzerland is a destination that consistently captivates travelers with its rare blend of spectacular landscapes, refined sophistication, and seamless travel experiences. Known for its snow-dusted Alps, crystal-clear lakes, rolling meadows, and impeccably preserved villages, the country offers a unique sense of timeless beauty paired with modern comfort. Yet Switzerland is more than a scenic escape—it is a place where precision, hospitality, and cultural diversity come together to create an elevated travel experience.
Switzerland stands out for:
Whether clients want adventure, culture, wellness, or scenic relaxation, Switzerland delivers sophisticated experiences across every season.
Zurich is Switzerland’s cosmopolitan hub—stylish, clean, and culturally rich, with a perfect balance of old-town charm and modern lifestyle.
What to Visit & Do:
Ideal For: Culture lovers, business travelers, shopping clients, and first-time Switzerland visitors.
Lugano brings a touch of the Mediterranean to Switzerland. Located in the Italian-speaking Ticino region, it offers palm-lined lakeshores, mild weather, and a relaxed, resort-like atmosphere.
What to Visit & Do:
Ideal For: Couples, leisure travelers, food & wine enthusiasts, and clients who love Italy but want Swiss comfort.
Geneva is an elegant, international city set along Lake Geneva, framed by the Alps and Mont Blanc. Known for diplomacy and luxury, it offers refined experiences and a multicultural atmosphere.
What to Visit & Do:
Ideal For: Luxury travelers, culture seekers, wellness guests, and clients using Geneva as a gateway to the Alps or France
The 2026 Winter Olympics Milano Cortina will showcase the best of Italy’s alpine heritage, blending world-class winter sports with stunning scenery and vibrant culture. Hosted across Milan, a global capital of fashion and design, and Cortina d’Ampezzo, the historic “Queen of the Dolomites,” the Games will highlight iconic venues, cutting-edge facilities, and breathtaking mountain landscapes. Events will span multiple regions, including Valtellina, Bormio, and Val di Fiemme, offering visitors a diverse Olympic experience. With its mix of urban sophistication and alpine charm, Milano Cortina 2026 promises unforgettable moments for athletes, spectators, and travelers alike.
Here are the key events for the 2026 Winter Olympics Milano‑Cortina and the 2026 Winter Paralympics Milano‑Cortina:
Milan + Dolomites + Cortina
Venice + Verona + Milan
Dolomites + Venice + Verona + Milan
Managing Director, Product Development
Athens, Greece
Sr. Product Development Manager
Athens, Greece
Product Development Manager
Rome, Italy
Product Development Manager
Florence, Italy
Associate
Product Development
Athens, Greece
Associate
Product Development
United States
